Display container and method of advertising in connection therewith



Apr. 17, 1923. 1,452,257 J. B. SINGER ET AL Y DISPLAY CONTAINER AND METHOD OF ADVERTISING IN CONNECTION THEREPVITH Original Filed July 16 1919 ATTORNEY Patented Apr. 1'], 1923.. it i i I i y JOSEPH B. SINGER, OF BROOKLYN, AND ARTEUB B. LEVY, 03? NE'W YORK, N. DISPLAY CONTAINER AND METHOD OF ADVERTISING- IN CONNECTION Application filed July 16, 1919, Serial No. 311,208. Renewed February 28, B23. 7

To all whomit may concern: box and cover, the cover being raised from Be it known that we, Josnrn B. SINGER the box; i k

and ARTHUR B. LnvY, citizens of the United Figure 2 is a pers aective view showing the States, the former a resident of the borough box closed by the cover;

5 of Brooklyn, county of Kings, city and Figure 3 is a; perspective view showing State or" New York, and the latter a resident the device in displayposition, the box being of the borough of Manhattan, city, county, supported in inclined position within the 1 and State of New York, have invented cer inverted cover; and tain new and useful Improvements in Dis-, Figure i is a longitudinal. sectional View play Containers and Methods of Advertisof the device in the display position shown ing in Connection .Therewith, of which the in Figure 3. following is a specification. Similar reference characters indicate cor- The present invention relates to improveresponding parts throughout the several fig ments in display containers and in methods ures of thedrawings. i i V of advertising in connection therewith anc Referring to the drawings, and more par- 7 has for an object to provide particularly a ticularly to Figure 1 thereof, the embodibox in which the cover which encloses the ment of our invention disclosed therein, contents of the box when not displayedw-ill comprises acontainer box portion 10 formed constitute a support for the box in display of pasteboard or other suitable material and 2 position tosupport the same at an inclinaadapted to contain the goods to be advertion and will in such display position have tised and displayed, the box constituting advertising matter thereon arranged in such both the original and display container. fit manner relatively to the advertising matter one end oi; the box there ispreferably proupon the box as to pr sent a unitary display, vided a flap 11 adapted to fold down upon 5 with the characters which are reversed upon the goods in the closed position of the box the cover in the closed position occupying and to be raised in display position. The an unreversed relation relatively to the charcover 12 is of the ordinary construction acters on the box in the display position. A adapted to telescopically engage the coniurther object is to provide the display upon tainer portion, the cover being substantially 3'3 the box and cover in such arrangement as to ofequal depth to the depth of the box. as practically compel the proper setting up of The longitudinal sides of the container the box into display position, suggesting a portion 10 are divided diagonally as at 13, reversal of the cover to support the box, the division line extending substantially placing of the box therein, and elevation of from the upper end of the front edge to 235 the proper end of the box to incline the the lower end of the, rear edge, and above same, advertising displays upon the box and the said division there is printed upon the cover being so correlated in the display posurface ofthe said sides, suitable advertissition that their completion and unity deing matter ll relating to the goods conpend upon the proper setting up of the box taned in the box, this advertising matter be- -10 and cover, the display upon the boxbeing a ing rightly disposed relatively to the box.

complement to the display upon the cover. Upon the longitudinal sides and the ends A still further object is to simplify the ador: the cover there is also printed suitable vertising and the printing upon the box and advertising matter 15 relating tothe goods cover, to the end that all of the advertising contained in the box this beinginverted rel- 45 upon the box and cover will have a maxia'tively to the advertisingmatter upon the mum or 100% display effect in the set up or box in the position of the cover in which it display position of the device. closes the box, and adapted upon inversion With these and other objects in view, an of the cover to be righted relatively to the embodiment of our invention is shown in the advertising matter upon the box. The flap so accompanying drawings and this embodi- 11 also contains suitable advertising matment will be hereinafter more fully deter 16.,

scribed with reference thereto and the inven- In operation, the. cover is removed from tion will be finally pointed out in the claims. the box and is thereupon inverted to right In the accompanying drawings: the advertising matter. thereon andis placed Figure 1 is a perspective view showingthe in this inverted, position upon a suitable i an support. The box is thereupon placed within the co with its forward end resting upon. the interior 0' the base of the cover and its rear end resting in elevated position upon the upper edge of the rear end of the cover shown in Figures 3 and a. The advertising umtter upon the sides of the box is exposed above the upper edges of the sides of the inverted cover upon which the advertising; matter 15 is displayed in right ed position and is a unitary part of the complete display provided upon tl box cover, the whole of which is effective for play purposes.

The arrangement of the ertisin'g matter upon the box and upon the cover is such disthat inversion of the cover is suggested to the user and placing of the b0 therein in its proper position, in which position only the advertisingmatter will be eli'ective, is

compelled, any other position displaying unprinted surfaces not suited to display, and which would therefore negative setting up the device with such surfaces exposed W's have illustratedand described a prel erred and satisfactory embodiment of our invention but it is obvious that changes may be made therein Within the spirit and scope thereof as defined in the appended claims.

We claim:

1. A display carton comprising a box body and a cover adapted to telescope there with and to be invert-ed to receive the inclined body in the display position of the carton, said box body having on its sides diagonally extending linesadapted to register approximately with the top edge of the inverted cover to indicate the correct positioning of the carton parts.

A display carton comprising a body, and a cover adapted to telescope with the body and to be inverted to receive and hold the body in inclined position in the display condition of the carton, said cover having display matter on the sid s and ends thereof to indicate that such sides and ends are to be exterior in the display position, said body having on its sides diagonal lines adapted to register approximately with the top open edge of the inverted cover, the spaces below said lines being left blank to indicate concealment behind the sides of the inverted cover, the upper portions of the body sides'above the diagonal lines having display matter thereon to be exposed in thedisplay positzon of the carton, and a figure panel carried by the box body.

.ln testimony that We claim the foregoing as our invention, we have signed our names hereunder.

JOSEPH B. SINGER. ARTHUR l3. LEVY. 

